US-based soft drinks giant Coca-Cola, in conjunction with its Tanzanian bottling partners, has programmed $187 million investment in Tanzania over the next three years.
The investments will go into marketing, manufacturing and distribution in a bid to increase its competitiveness in a buoyant market.
Coca-Cola's three bottling partners in Tanzania are Kwanza Bottlers in Dar es Salaam, Bonite Bottlers in Moshi and Nyanza Bottlers in Mwanza.
Over the last three years Coca-Cola has invested in excess of $358 million in Tanzania.
In the past decade it has invested over $6 billion in the African continent and intends to invest another $12 billion by 2020. The investments are part of its ambitious long-term plans to double its net revenues globally, from $100 billion in 2010 to over $200 billion by 2020.
Coca-Cola has also invested in several water and sanitation programmes across the country in partnership with the Tanzanian government, NGOs and development agencies.
The company has been operating in Africa since 1928.